Soursop, Amsterdam
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Head of Client Services
July 2023 – Sep 2026
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Account and Project Director
Dec 2022 – Jun 2023
I was a member of the leadership team at boutique strategy and creative agency, Soursop. In our agency model, we acted as an extension of clients’ internal teams, working directly with C-Suite, Marketers and internal creative teams on brand planning, positioning, and creative. I led a variety of projects from large integrated brand campaigns to nimble event activations, high-end art book anthologies and effective brand strategies. I also helped shape Soursop’s broader business strategy, contributing to a more than 50% increase in revenue over 3 years.
TBWA/Neboko, Amsterdam
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Brand Director
Jan 2020 – Aug 2022
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Account Manager
Oct 2018 – Dec 2019
I helped build the International Team at TBWA/Neboko predominantly through growing the adidas account, and establishing Unilever's The Vegetarian Butcher as a global client. I managed simultaneous multi-million Euro campaigns with great attention to detail, helped drastically increase our share of the business, and implemented new, efficient operational processes.
WiTH Collective, Sydney
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Account Manager
Jul 2017 – Jul 2018
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Account Executive
Jun 2016 – Jul 2017
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Traffic Assistant
Feb 2016 – Jun 2016
Starting as a Traffic Assistant at independent digital agency WiTH Collective before moving into Accounts gave me a deep understanding of how better process results in better creative work. I gained experience working in the Australian market, including integrated brand campaigns for Qantas Frequent Flyer, launching CommBank’s BeemIt App and B2B marketing for Fairfax Media.
